|Company name||Ｈalal Food selection Ｍitsukoshi Isetan|
|Head office location|
|Contact person in charge||080-8755-9136|
|Message / benefits to buyers · visitors|
① Please tell us about something about your company and products (PR points).
The greatest strength of halal food is that “deliciousness that can be consumed safely”. In modern times, brands and flavors that are homogenized in mass production and mass distribution flood the market, but Halal food stick to using safe, delicious raw materials, which we can call it “the origin of food”. We would like to increase the appeal of halal food together with the manufacturers’ efforts.
The following two items will be introduced.
· The first one is meat and processed products of using black cattle wagyu beef “Amakusa black cattle”, which is reared in the Amakusa region of Kumamoto prefecture. The cattle grazes in the vast nature of Amakusa, and they are brought up carefully in an environment where stress level is low. Hence the original taste of the meat is robust and the taste is exceptional. Sukiyaki, shabushabu, steak and other processed meat used for various purposes are very popular as gifts and also home cooking. Other than meat, the processed products can be used in different occasions, such as frozen hamburgers and curries that you can prepare by just heating in boiling water. It can also be used for chefs’ special dishes. In the future we would like to wholesale these meat and processed products to hotels and restaurants to help create an environment where Muslims can live easily.
· The second one is Japanese food from by Hinomoto Food of Hyogo prefecture. Japanese food”registered as a World Intangible Cultural Heritage. By executing umami taste well, you can achieve balanced nutrition. We hope Muslims can learn to know about Japanese food, learn to like it, and to use it in their everyday use and special occasions as well. For easy cooking at home, we will sell in a vacuum-packed frozen type that you can enjoy by heating in boiling water.
② Please let us know why you have decided to be involved in the Halal, Muslim market.
In order to achieve the goal of “Allowing Muslim customers in Japan and abroad to enjoy the products, deployment, and services that Japanese people use and enjoy, in department stores without stress”, we started our efforts towards Halal diversity in 2014. As Japan’s population is declining due to the declining birthrate and the aging population, real coexistence and co-prosperity with foreigners (workers) who will support Japan’s economy will become essential. In order to boost the quality of living environment of foreigners, the Isetan Mitsukoshi Group will work to achieve that goal no matter how small the impact can be.
③ Please let us know the best way to consume/enjoy your products
We want to recommend sukiyaki and yakiniku using the meat that we are proud of. Because of the high quality, no special flavouring is needed. I think the best method to make it delicious is using simple seasoning. For the processed products mentioned above, you can cook easily at home even when when you are busy, for example for children’s lunchbox etc.
④ Please let us know what you are looking forward to at Halal Expo Japan 2017
We would like to expand our network with Muslims, public and private groups supporting Halal, and manufacturers.
Through this connection, we hope that it will be useful for our future correspondence with Halal involving “customer, product, environment creation”.
⑤Where can your products be purchased?
Mitsukoshi Isetan online store「Halal Food Selection」