Enterprise Information
Company name Sumiyaki-ya
company overview This is Halal yakiniku grilled meat in Roppongi, Tokyo. We offer courses to meet a wide range of needs from branded beef such as Hida beef and Kobe beef to domestic beef. There are also many unique Japanese-style items on the menu.
Head office location 〒106-0031 Tōkyō-to, Minato-ku, Nishiazabu, 3−20−16, Nishi Azabu Annex 1F
Contact person Masakatsu Furumoto
Contact person in charge 090-3400-8878
Message / benefits to buyers · visitors Special discounts available!


① Please tell us about something about your company and products (PR points).

At this Expo, it will be a joint exhibition of our company’s product and Halal Yakiniku “Sumiyaki-ya” in Roppongi and Huama Co., Ltd. which operates charcoal yakitori.
In Sumiyaki-ya, you will find Halal beef such as branded beef such as Hida beef and Kobe beef and Miyazaki beef on the menu. Fuma Co., Ltd. is engaged in purchasing beef and managing stores, wholesale of Halal beef, consulting of store management, opening of stores and franchising.
Our company, Shefty International Co., Ltd. sells snacks and condiments with Halal certification. Our products such as white chocolate Langue de chat, Matcha Baumkuchen and Halal dressing are developed in response to customers’ needs.

② Please tell us why you started to venture into the halal/muslim markets.

Sumiyaki-ya has operated a yakiniku house (grilled innards) in Roppongi and Nishi Azabu for about 20 years. About six years ago, I heard that Muslim tourists visiting Japan are expecting difficulties in terms of food, and that it affects not only tourists but also Muslims residing in Japan who would like to try Japanese yakiniku. Therefore, I decided to tackle the issue.
Our company learnt about Halal from an acquaintance Mr. Roger, the owner of a charcoal grill shop and we started Halal Yakiniku. I decided to develop into a halal business as by making the delicious Japanese sweets and ingredients halal, it allows more people to enjoy the taste of Japan. We then started development, manufacture and sale of halal products.

③Please recommend us the best way to enjoy your products.

In Sumiyaki-ya, we have a variety of Japanese items on the menu, not only in Halal grilled meat, but also items not available in other shops such as beef shigureni (simmered beef with ginger) and hoba yaki.

④ Please let us know what you look forward to at Halal Expo Japan 2017.

We hope for an effective expo where we can develop not just BtoC but also BtoB business.

⑤ Where can we buy your products?

Currently, we only sell through EC.